Alca draw attention at the International Trade Fair InstallerSHOW in Birmingham
15 July 2024
We participated in the largest fair in Great Britain focused on installation companies - InstallerSHOW 2024 in Birmingham. The Trade Fair is a key event in the field of heating, water, air and energy, and offers an ideal opportunity to meet and network.
Global event for installation companies
InstallerSHOW 2024 attracted more than 20,000 installers and HVAC professionals, creating a unique opportunity to make new business contacts.
Birmingham Trade Fair is a major event in the industry. Alca participated on the fair for the first time, so it was a premiere for us on the British market. Our fair booth mainly attracted installers and plumbers who were looking for modern and reliable sanitary solutions for their projects,
said Jan Pěček, Alca Sales Director, when evaluating the fair.
Alca has adapted to the British market specifics
Our participation in this important trade show allowed us to introduce our cutting edge sanitary technology to the UK market. We mainly supply WC systems and shower drains to the UK, which are highly evaluated for their exceptional quality and reliability.
The UK is a dynamically growing market for us, especially in the field of WC systems and installation frames. We are bringing our premium products to England, including a special WC system with WRAS certification, adapted for the local market,
said Jan Pěček, Alca Sales Director.
The main specificity of the British market is the WRAS certification (Water Regulations Advisory Scheme) for all WC systems. Our Alca systems meet this certification, which confirms their high level of safety and water quality. We are happy to be able to offer products that meet these strict standards and contribute to a safer and better environment,
adds Stanislav Koryčánek, Head of Export.
Presentation of our TOP products
Visitors to our stand had the opportunity to explore in detail and familiarize themselves with the entire Alca Group portfolio. We presented our best products and attracted attention with the Linka and Dot.Dot. flush plates, which were created in collaboration with designer Lucie Koldová. Innovative products and sanitary technology systems met with great interest at the fair. We have also seen considerable interest in Alca shower drains, which stand out for their design, functionality and high flow.
How to make someone happy? With Czech beer!
For the visitors of our stand, we prepared not only samples of our products, but also a pleasant surprise - Pilsner on tap and table football. This entertainment have met with great interest and positive response. Our guests had the opportunity not only to familiarize themselves with our products, but also to enjoy the friendly atmosphere and relax with good beer and table football.
Benefit of participation in InstallerSHOW
Our participation in the InstallerSHOW fair was very successful. The fair opened us new business opportunities and strengthened our position on the international market. We are looking forward to the next InstallerSHOW and the opportunity to present our products and services once again to the global customers.
